The advert we're making features a small boy, who sadly is turning out to be an extremely reluctant performer. His role initially required him to sit buckled safely up in the back of a shiny new car, smiling winsomely as his dad grinned back at him from the rear view mirror.
But despite all efforts to coax a smile from him, he maintained the apprehensive look of a child who's just been lured off the playground and into a sweet-flourishing stranger's vehicle, only to discover that the doors can't be opened from the inside. And it was all downhill from there.
We have one more chance tomorrow to persuade him to stop looking like he's just been orphaned in a multi-car pile-up. My hopes are not high.
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