Days 4 & 5

Made a supreme effort and arrived on time at last. Today we trailed around grim 'emerging market' shopping malls with a Polaroid camera and notebook, checking out the merchandising efforts of our biggest client. Then back to the office for some inadequate sandwiches and a four hour meeting, during which the morning's observations were discussed at length and with unflagging enthusiasm. By 5 o'clock I personally had long ceased to care about the consumer path from the customer's car into our shop.