Found out yesterday that the punchline from one of our TV ads is being borrowed to get laughs in the annual Janice Honeyman Christmas pantomime at the Joburg theatre.
This is especially gratifying since the Red Queen had despised our humble little ad when shown it earlier this year, condemning it as the worst thing she'd ever seen and not in the least bit funny.
This pushed myself and the co-creator into an abyss of professional despair and self-loathing, or more accurately snipped the fraying rope that we were dangling from, in the aforementioned abyss she'd long since kicked us into.
We had been told recently by media that the ad was tracking well with viewers, but you can't demonstrate more mass-appeal than being referenced in a Christmas panto, right? Right? Take that Your Majesty, you stuck-up, humourless harpy. Unfortunately the chances of her seeing this or any other panto are zero, unless it's a panto held on a yacht on the Côte d'Azur with costumes designed by Yves Saint Laurent.
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