Another session of flogging ye old brain on the giant brand ad today. A couple of hours of deep and painful thought resulted in a grand total of 1(one) idea which could be profound genius, or then again may be utter crap. More likely the latter.
I fear we may be in for a lukewarm reception at our review tomorrow anyway. When our creative director looked in on us during our brainstorming session she discovered the slumbering and unresponsive body of one of our party, fallen asleep face-down on a bench after consuming a bottle of cider at lunch. Oh yes, we're the consummate professionals alright.
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