The art of stating the bleeding obvious

Another strategy department triumph! We are doing a second car commercial, this time for a smaller mid-range hatchback. (Our SUV ideas were liked by the client, and now await death by research).

This new vehicle has quite nice styling, an okay engine and decent interior. According to the strategists though, none of these features can be singled out as a unique selling point. So the platform they've devised effectively boils down to... this car has something that will appeal to everybody. And our target market is really... anybody who wants to buy a car.