The week that was.

What a flipping week. Miserably long journeys to and from the new office. Discovering exactly how much I'd come to rely on all those little cafés, quiet shopping centres and ample parking in the environs surrounding the old office. Gone, gone, gone.

This week we've been trying to crack an idea to advertise a new SUV being launched by our big car client. The idea has to be based on a platform supplied by our strategy department, viz: that this SUV would suit individuals needing a car that will perform well in an urban, as well as off-road environment. Well thanks for that, Captains of the Obvious. I fully expect to get a coffee strategy from them in the near future: a hot drink that wakes you up.