We were 'debriefed' by a representative of the client service department to re-work a campaign created by another team. This briefing was something of an ordeal. The client service woman involved is an especially tedious specimen, vacant of expression and monotonous of tone. Although heavily pregnant, she seems to regard warnings about the danger posed by smoking to your unborn child as unsubstantiated rumour, and is often to be found indulging in a cigarette break outside.
She then handed over a sheet of paper on which the client had thoughtfully provided their own Powerpoint(!) artwork as a guide for us. This insult to the eye depicted a photo of the product they wish us to flog to the unsuspecting consumer, surrounded by a great many multi-coloured FREE! and SAVE! graphics vying for attention.
Our client is clearly unaware of the principal that when everything stands out, nothing stands out.
Accordingly, I have designed an ad crammed full of shiny buttons with misleading promises of big savings and free stuff.
Dignity, where art thou?
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